Internet Marketing, Social Networking

Social Networking and Marketing

August 20, 2007

What has social networking got to do with marketing?

This is the question that I got from many friends who are close to me and know of the business venture that I recently took – Kanggie. Most find it even interesting how the idea of the social networking website actually surfaced when the 3 of us, Calvin, Munir and myself were discussing what our next possible project can be.

We actually just wanted to be a website that offered Internet Marketing resources and provide internet marketing solutions to current marketers as well as would-be marketers. However, we realised that the potential of the site is really limited. Moreover, we were going to compete with a lot of other internet marketers who have established good content blogs and were already gaining a steady readership.

We needed something new and impactful!

We were talking about how social networking has taken and revolutionalise how people look and use the internet. Looking at success stories such as Myspace, Facebook and Friendster and how they have managed to get millions onto their network. It’s a feat that is really admirable especially when some were just started by college students a few years back. And how they have evolved from just being a normal social networking website to a tool that is used greatly for marketing efforts.

Just look at Myspace. So many artistes, celebrities are all on Myspace because they know that it’s a great marketing tool for them. They can easily get their fans to join their network and rely on their fans to help them spread the message and build awareness of their profile within the social networking website. They get connected to current fans as well as convert non-fans to fans. Moreover, would-be fans will be convinced by the profile, the audio clips, the videos that are added onto the profile page and eventually join in the crowd as well. This exposure that develops virally can boost a person’s image and reputation on the internet so quickly that it’s hard to estimate by how much the network can grow over time.

Marketing is sooo linked to social networking. Why? Because marketing is all about the masses. Getting to them and spreading the message that you want them to receive. Marketing is about being where the people are and convincing them on what you have to offer. The first thing is being where people are.

Social networking website are where people are ONLINE. Shouldn’t marketing efforts be directed to where they are?

Marketing efforts don’t just stop there. There’s the need for persuasion, the need for spreading the message and you are only able to do so with promotional items such as messages, profile information, videos, ads, pictures, audio clips etc etc. Social networking sites let you do that now. There are increasingly more people who go onto social networking websites to get online exposure. It’s the fastest and easiest way to do so.

After that, what happens? Since you are marketing to a bunch of people online, you’ll need to know how to do marketing online or internet marketing. How do you do that? Well, pick up internet marketing skills such as blogging for money, affiliate marketing, traffic generation etc etc..

Have no idea how to start internet marketing? Want to see my points on how marketing and social networking proven to you? Well, all you need to do is hop into Kanggie.

Kanggie houses internet marketing resources which you can utilise to help you quickly pick up knowledge and skills on internet marketing. Moreover, Kanggie is a social networking site which allows you to just promote your site, products and services. It helps you to increase online awareness about you, your products and services. Moreover, you stand to earn lifetime commissions just by joining the site and referring others to it! It’s that good!

What’s the catch?

There is no catch! Really! We just want people to benefit from what we are doing and sharing and eventually help people create a passive online income.

Well, just go onto Kanggie and check it out for yourself! 😀

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